Freelance hourly rate
Estimate the minimum hourly revenue needed to support your chosen owner-pay goal and annual costs across realistic billable hours. Add an optional buffer, then compare the result with your service value and market.
Formula: (owner-pay goal + annual costs) ÷ billable hours ÷ (1 − buffer).
What this estimate assumes
This is a planning estimate, not a market-rate recommendation. It assumes the annual owner-pay goal is before personal tax and excludes GST, income tax, super, bad debts and other costs unless you include them. Allow for non-billable time when estimating billable hours.